For its first store in southeast France, Treca choses Nice, a highly attractive city with links to nearby Italy.
The brand, an ambassador of French savoir-dormir, has set its sights on downtown Nice for the opening of its 8th store in France and 10th in Europe. The Nice area is well-known for its large number of boutiques dedicated to home decoration.
The 120m2 store offers a unique space with high ceilings visible from the street and a two-story layout. The architectural choice was made to restore the original structure and highlight the stone columns.
The boutique showcases emblematic collections such as Couture, Paris and Impérial, along with the new eco-friendly ‘sister brand’ Première de Treca. Right from the entrance, the emphasis is on decoration and personalized bedding. Featuring remarkable headboards, such as those created in collaboration with interior architect Charles Tassin or designer Constance Guisset, the boutique showcases Treca’s upholsterer-decorator craft, as well as prestigious collaborations with leading upholstery fabric manufacturers: Pierre Frey, Dedar and Designer Guild.
” The Côte d’Azur allows Treca to be present with a clientele in search of ever greater comfort. Today, Treca Boutiques have the expertise to manage complex, made-to-measure architectural integration projects, to equip complete villas, yachts or private jets, for a demanding clientele. This boutique also brings us closer to our Parisian and London customers who have a second home on the Côte d’Azur.”
Here, the scenography is simple, but carefully designed to make the visit fluid and accessible. You’ll be carried away by the hushed atmosphere as you explore the collections. The oak floor evokes the charm of a fine Haussmann apartment, while the walls are punctuated by classical moldings that lend harmony and serenity. The concept is like the most beautiful room in a hotel: a room with a view. Interior signage complements the scenography, with quotations on sleep from great authors in cut-out letters, wallpapers and inspiring visuals from the brand.
For its first store in southeast France, Treca choses Nice, a highly attractive city with links to nearby Italy.
The brand, an ambassador of French savoir-dormir, has set its sights on downtown Nice for the opening of its 8th store in France and 10th in Europe. The Nice area is well-known for its large number of boutiques dedicated to home decoration.
The 120m2 store offers a unique space with high ceilings visible from the street and a two-story layout. The architectural choice was made to restore the original structure and highlight the stone columns.
